Polaroid Announces 4k Ultra HD TV For Under $1000


polaroid ultra high definition-tvIf you have been down at your local electronics outlet lately you have probably seen those Ultra High Definition TV’s that no one appears to be buying. These (4k) 2160p models have resolutions of 3840 pixels x 2160 pixels tall and some of the 8k (4320p) models have resolutions of 7680 pixels wide x 4320 pixels tall.

So why is no one buying them?

Two good reasons :

  1. Other than a very select few, most of the population do not have access to Movies or TV shows that take advantage of all those pixels. We only have access to at best blu ray format which is (1080p)  1920 pixels wide x 1,080 pixels tall. So as one realistic store assistant explained to me the best use for this TV is splitting the screen into 4 x 1080p sections and watching 4 movies at once!
  2. The other reason is price. With some of the larger models selling for upward of $30,000 you would be forgiven for waiting a little while until prices came down. Even the smaller models can be around $5k.

That is all about to change. At CES 2014 (Consumer Electronics Show) Polaroid will show off it’s announced sub $1k UltraHD (2160p). Yes Polaroid is still around. Rather than making cheap looking sunglasses they are now heavily into consumer electronics. Polaroid are into things that use LCD screens for a good reason. They understand polarizing which is part of the magic that happens inside modern LCD TV’s.

While an expensive 4K TV might be a bit of overkill at the moment. At less than $1000 you have got yourself what could potentially be the ultimate computer monitor.



  1. I might want one when there are ways to deliver 4K content. Broadcast TV, Cable TV and any Internet provider using copper wire instead of fiber optics can’t do it. Who had an HDTV in 1999? Very few.

    • Internet via copper wire could easily stream 4K resolutions when properly compressed (which any video stream would be), even at many lower plans, and especially at higher ones (such as my 150mbps plan). A plan at 25mbps should be able to stream a well compressed video at a decent bitrate, as a 1080p video (roughly 1/4 the size) can be streamed on a 5mbps connection. The problem isn’t the ways to deliver the content, it’s the lack of content (recording 4k video will take massive amounts of space or a great processor/gpu for real time compression of the video, as an hour of video uncompressed would be just under 2TB, which is about 500MB/s).

      • There is no difference between a 4K video at 20Mbps and a 1080p video at 20Mbps. They would look nearly identical side by side since they would both represent considerable compression ratios compared to source material. Until providers start increasing 1080p streamrates there’s no point jumping to 4K.

    • You can get up to 1GB speeds with copper if the correct technology has been deployed. Openreach are already trialing FTTdp (G.FAST) They have shown great interest in this as well…

  2. Polaroid is a shell corporation that sells their name to generic Chinese electronics. They don’t “understand polarizing which is part of the magic that happens inside modern LCD TV’s.” They understand licensing deals.

    • So for everyone that didn’t understand. Palaroid is not making this telivsion, but liscencing their name to be used. Another 3rd party company is making the TV.

  3. “That is all about to change”

    Perhaps the author forgot about Seiki or to a lesser extent TCL, both of which sell sub-$1000 4k displays. Seiki markets several and it’s larger displayed run about 2k (65″ sets). The way I see it, there is growing competition in the sub-$1000 4k space, but Polaroid entering the arena isn’t earth-shattering.

  4. I’ve been using a HD projector for several years. It only cost me ~$400 and my screen takes up the whole living room wall. I can’t see myself ever being satisfied with a monitor screen again.

  5. “Yes Polaroid is still around. Rather than making cheap looking sunglasses they are now heavily into consumer electronics.”

    You could have very simply typed in “Polaroid” to Wikipedia to see how dumb this statement sounds.

  6. Spooble is right. Also, the article is very confusing to someone who might not be up on tech with the “splitting the screen into 4 x 1080p sections” as that would only be possible with 8K which I’ve not seek in any store.
    Also, why would a tech blog quote a store assistant? That comes off as really strange.

  7. If the refresh rate is good enough it would make for a good PC monitor. 4K gaming is very doable at the moment if you have the kit.

  8. From my view it is definitely a game changer, mainly because it will push all the LED 2D-3D screen prices down. It will also bring down the 4K TV prices much earlier than the tech giants might have wanted. Surely they were hoping to ride that wave for another 12-24 months.
    Now in terms of content, the FIFA World Cup will be captured with 4K equipement. Also Google release the VP9 codec that supports 4K content with a lesser strain on the bandwith. Finally the 4K models from SONY, Samsung and LG all come with the technology to handle the resolution gap from 1080 to 4K to provide a stunning picture.
    As for Elyse’s comment, it is a personal choice. I would rather have a smaller screen with better image resolution over a larger screen. If you have the money Samsung offers a lovely 110 inches 4K TV for 150,000$, Sony 90 inches for 25,000$… so I will take the 50″ from Polaroid for under $1000.

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